In collaboration with Korean agency FCB Seoul, which is in work for Mondelez and Dong Suh Foods, the brand employed “Autonomous Sensory Meridian Response” (ASMR) sound-design techniques to accentuates the crispiness one could experierence when eating a piece of Ritz Crackers biscuit.
Client : Mondelez / Dong Suh Foods Corp. // Agency : FCB Seoul // Production : The Headliners
Executive Creative Director : Taejay Lee
Creative Director : Fachrulrizal Anang
Art Director : Eunhea Kim
Copywriter : Seonghyeong Lee
Business Director : Jerry Yoon
Account Manager : Henry Lim
Account Executive : Cindy Lee
Director : Jay Jun
Executive Producer : Kimi Kim
Planner : Yodha Giwangkara
Producer : Sungmin Kim
Assistant Director : Julia Park
DOP : Chando Jung
Editor : Aaron Fuks
Sound Design : Dr. Hook
Sound Director : Youngmoon Yoon