Balance. The effortless adaptation to unevenness. It's stable, smooth and symmetrical in spite of opposing forces.
More infos :
ITW about the project for Lincoln :
"When it’s frivolously used, a word can lose its meaning. Luxury. Luxury… What is luxury? It’s a heady question—hence the italics—but to us, it’s an important one. Luxury elevates life on emotional levels.
But surely there are emotions that are more desirable to feel than others. These are the ones that get to the sweet spot of what “luxury” is really all about – for us, anyway. This notion got us thinking: Can you build an environment that conveys a set of emotions? The starting place is in defining what we want to feel, so we set about to do just that.
We worked with seven filmmakers to interpret each of those emotions through a series of vignettes. These films were to be completely devoid of words, allowing the feelings to speak directly through a language all their own."

Client : The Lincoln Motor Company
Agency : Hudson Rouge in collaboration with Vimeo
Production Company : Bang Bang Club
Director : Jean-Paul Frenay
DOP : François Starr
Producer : Geoffroy Rouffiange
Production Manager : Mariola Haslop
1st AC : Son Doan
Data Manager : Aaron Fuks
Gaffer : Abdel Mouhssin
Electricians : Marco Viera, Malik
Key Grip : Xavier Servais
Grip Trainee : Martial Viel
Structure Motorization : Marc Stolz
Art Director : Simon Van Laar
Make Up : Jill Wertz
Storyboard : Olya Tsoraeva
Editor : Aaron Fuks
Grading & VFX : Jean-Paul Frenay
Sound : Combustion
Dancer : Paola Zampierolo

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